ABSTRAK :rnrnImpulse buying behavior has received the attention of Western academic scholars due to the existing contradiction between what consumer say and what they actually do. Many consumers realize that this is not a right and good behavior. Nevertheless they continue to purchase the products in this fashion. Even in USA, this behavior has become a common phenomenon. The goal of this resea…
ABSTRAK : rnrnNew media is a term used to distinguish it with the old media. The lines between new media with old media is difficult to determine with certainty because it depends on someone’s perspective. The Internet can be considered as the beginning of the new media era because the Internet is very different from the previous media. At the beginning, the application on the Internet only W…