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Faktor Demografis dalam Perilaku Pembelian Impulsif / Jurnal Administrasi Bisnis Vol 8 (1) Maret 2012

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ABSTRAK :rnrnImpulse buying behavior has received the attention of Western academic scholars due to the existing contradiction between what consumer say and what they actually do. Many consumers realize that this is not a right and good behavior. Nevertheless they continue to purchase the products in this fashion. Even in USA, this behavior has become a common phenomenon. The goal of this research is to find out whether consumer’s demographic factors influence the impulse buying behavior or not. In this research, the impulse buying behavior is divided into two components: affective and cognitive components. The result reveals that respondent’s gender and age are the only factors that influence the affective component, while in the cognitive component, the result shows that there is no respondent’s demographic factors influence.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

651.05 PAW j C.1

Penerbit

Bandung : Center for Business Studies – CeBiS Jurusan Ilmu Administrasi Bisnis Fisip Unpar., 2012

Deskripsi Fisik

iv+105 hlm.; 17,5x25 cm

Bahasa

Indonesia

ISBN/ISSN

0216-1249

Klasifikasi

651.05 PAW j C.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol. 8 (1) Maret 2012

Subjek

impulse buying
gender
Affective and Cognitive Components
Age - Umur
level of education
budget of spending

Info Detail Spesifik

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Pernyataan Tanggungjawab

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