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Pemasaran pada Era Globalisasi / Jurnal Administrasi Bisnis Vol 8 (2) September 2012

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ABSTRAK :rnrnIn the era of globalization many companies choose a global target market. The companies are going to carry out the global marketing activities or marketing strategies that match the conditions of the world today. Currently there are almost borderless world with the advent of the internet and the free trade blocks as a result of globalization in economics and business. Internet is very easily done by companies around the world, and the free trade makes it easy for companies to market their products to various countries around the world. Global marketing is not only done by large corporations, but also can be done by Small and Medium Enterprises (SMEs).

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

651.05 PAW j C.1

Penerbit

Bandung : Center for Business Studies – CeBiS Jurusan Ilmu Administrasi Bisnis Fisip Unpar., 2012

Deskripsi Fisik

v+96 hlm.; 17,5x25 cm

Bahasa

Indonesia

ISBN/ISSN

0216-1249

Klasifikasi

651.05 PAW j C.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol. 8 (2) September 2012

Subjek

Marketing
globalization
global marketing
strategy

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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