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Consumer Behavior, Attitude and Perception Toward ModernTrade Stores in Rural Vietnam / Jurnal Administrasi Bisnis Vol 9 (1) Maret 2013

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ABSTRAK :rnrnModern trade stores have been very successful in Vietnamese retail industry, especially in some big cities. However, the popularity of such stores is still lagging behind the traditional stores. In regard with this issue, many studies have been done over time, but very few have been focused on rural regions in emerging countries like Vietnam. Thus, this study aims at exploring the reasons why Vietnamese consumersrnin the remote area prefer to shop at traditional stores instead of modern stores. Furthermore, this study attempts to fill the gap between these two types of formats. The research uses quantitative method with the aid of SPSS software to analyze the data. The results show that consumers in the remote areas are still not willing to quit their traditional shopping habits for a new choice of store based on the current situation. Therefore, it is not the right time for investors to expand their modern business into the country’s rural areas.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

651.05 PAW j C.1

Penerbit

Bandung : Center for Business Studies – CeBiS Jurusan Ilmu Administrasi Bisnis Fisip Unpar., 2013

Deskripsi Fisik

iv+100 hlm.; 17,5x25 cm

Bahasa

English

ISBN/ISSN

0216-1249

Klasifikasi

651.05 PAW j C.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol. 9 (1) Maret 2013

Subjek

modern trade store
traditional store
rural vietnam
retail industry
consumer behavior
store attributes

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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