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Persepsi Konsumen Mengenai Kemiripan 7 Merek Handphone Berdasarkan Dimensi Kualitas dan Model di Kota Jakarta dan Bandung / Jurnal Administrasi Bisnis Vol 9 (2) September 2013

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ABSTRAK :rnrnSince the advent of handphone (HP) as a sophisticated telecommunication equipment that HP is currently the most popular telecomunication equipment worldwide. HP as personal telecommunication device is a huge market and is still a potential market. In Indonesia as a HP potential market because the population is many, there are many brands of HP, especially the emergence of HP’s brand made in China in recent years. The objectives of this research was to determine how consumers’ perception of similarity between HP’s popular brands in the market based on the dimensions of quality and models of HP. Consumers are sampled in the city of Jakarta and Bandung each 100 people. Data from the completed questionnaires will be analyzed using SPSS software with Multi Dimensional Scaling application.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

651.05 PAW j C.1

Penerbit

Bandung : Center for Business Studies – CeBiS Jurusan Ilmu Administrasi Bisnis Fisip Unpar., 2013

Deskripsi Fisik

iv+100 hlm.; 17,5x25 cm

Bahasa

Indonesia

ISBN/ISSN

0216-1249

Klasifikasi

651.05 PAW j C.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol 9 (2) September 2013

Subjek

handphone
perception
telecommunication
consumer

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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