PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP BRAND EQUITY PD LINGG…

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Pengaruh Country of Origin terhadap Preceived Quality dengan Moderasi Etnosen…

ABSTRAK :rnrnIn recent times, more and more foreign brands fluttering in the Indonesian market and competing with local brands. Often the consumers give a response on the country of origin (COO) aspect to provide an assessment of the quality brands originating from that country. Magnitude of this effect will usually vary depending on the level of consumer ethnocentric. This study was conducted …

PENGARUH BRAND AWARENESS, BRAND ASSOCIATIONS DAN PERCEIVED QUALITY TERHADAP B…

Pembimbing : Saepudin, S.E., M.Si.rn