Faktor Demografis dalam Perilaku Pembelian Impulsif / Jurnal Administrasi Bis…

ABSTRAK :rnrnImpulse buying behavior has received the attention of Western academic scholars due to the existing contradiction between what consumer say and what they actually do. Many consumers realize that this is not a right and good behavior. Nevertheless they continue to purchase the products in this fashion. Even in USA, this behavior has become a common phenomenon. The goal of this resea…